A new brand of budget hotels is coming

30 May 2022
Posted in Network
30 May 2022 admin
Alimarket – Monìca Pastor

A new brand of budget hotels from the Accor group will make its debut in Spain. It is Greet Hotels, which will run a first establishment in Alicante, it will be operated by one of the main franchisees of this group in Spain, Investissement Projet Inmobilier Hôtelier – IPIH, headed by businessman Laurent Gauze. The future ‘Greet Alicante Centro’, promoted by the subsidiary of the Gauze Group, DG Invest Hospitality, will begin construction at the end of this year, with a planned opening in 2024. As IPIH explains, “the Alicante hotel will have 65 rooms and will be the first in Spain. Greet is an affordable brand that is aligned with the comfort and eco-responsible and friendly trends, which Accor is betting on. In fact, according to Accor, the pillars of the brand are based on “circular hospitality, with a focus on reducing energy, water, etc., consumption and reusing resources.” It is aimed at “hotels with local roots, refocused on what really matters.” In this way, “includes spaces to share, designed to be able to enjoy pleasant moments. We want the best for our customers and for our local communities, so we offer fresh, simple and Km 0”. In addition, it is committed to “giving a second chance to everyday objects”, which they are equipped with “second hand furniture, recycled, repurposed …”.

Greet’s catalog includes a dozen hotels in Germany, France and the Benelux countries, with an accommodation offer of 811 rooms, although it has another 24 properties under development, including the future hotel in Alicante, which will add 2,123 rooms. In addition, it still has 60 future facilities under negotiation.

IPIH will also open an Ibis Budget in Valencia
As for IPIH, it also plans another hotel in Levante, more precisely in the city of Valencia. Located in the neighborhood of El Cabanyal, its construction began “last December and a construction period of 17 months, with an opening scheduled for April-May 2023. It will be called ‘Ibis Budget Valencia Puerto’ and will have 68 rooms. In this city, the company maintains its interest in finding “a prime location for an Ibis or Ibis Styles”.

IPIH activity in 2021 reached 10.5 M€ for the Peninsula :
Spain 8.6 M€ and Portugal 1.9 M€. As they explain “in the consolidated document our hotels have reached an occupancy rate of 53%, with sales totaling more than 170,000 rooms and an average price above the 52 €. Throughout the year and with the improvement of the post-pandemic activity especially in the second half of the year, we have recovered the staffing levels of 2019, the 100 employees.” For the current fiscal year 2022, “We are making a forecast of -10% of activity on the 2019 figures, without However, the beginning of the year has been exceptional and in the first quarter we are already in the figures of that year.” In 2019, IPIH has registered 14.5 M€, including its network of establishments in Spain and Setúbal (Portugal), and only in Spain has exceeded 10 M. The IPIH catalog includes 13 hotels in Spain, spread across Alcorcón, Alicante (2), Castelldefels, Irún, Oviedo (2), Granollers, Girona (2) and Lleida (3), and two in Portugal (the Ibis Porto Centro Mercado do Bolhao opened in June 2020).